Digital Product Passport: What It Is and How to Comply with the New European Regulation in 2026
Digital Product Passport: What It Is and How to Comply with the New European Regulation in 2026
Introduction
If you have a fashion brand, manufacture artisanal furniture, or sell sustainable products, you've probably heard of the Digital Product Passport (DPP). This new European Union obligation is revolutionizing how companies communicate product information, especially in sectors like textiles, construction, and electronics.
But what exactly is the DPP? Who does it affect? And how can a small brand comply without spending thousands of euros on consultants? In this article, we explain everything clearly and practically.
What is the Digital Product Passport?
The Digital Product Passport is a set of digital data about a product that must be publicly accessible, typically via a QR code printed on the label. Its goal is to increase transparency, sustainability, and circularity of products sold in the EU.
The DPP is part of the Ecodesign for Sustainable Products Regulation (ESPR) approved by the European Commission, which establishes that certain products marketed in the EU will need to include detailed information about their composition, origin, durability, repairability, and recyclability.
Who does it affect and when does it enter into force?
The DPP will be implemented in phases, starting with the most relevant sectors:
Textiles and fashion: Mandatory starting 2026-2027.
Construction: Progressive implementation from 2027.
Electronics, batteries, and other sectors: Later dates according to specific delegated acts.
If you have a clothing, footwear, textile accessories, or even upholstered furniture brand, you need to prepare now.
What information must a Digital Passport include?
Although final requirements vary by sector, the core includes:
1. Product Identification
Trade name
GTIN/SKU code
Product category
2. Composition and Materials
List of materials with percentages (e.g., 80% cotton, 20% polyester)
Country of origin of materials and manufacturing
3. Sustainability Information
Estimated durability (years or wash cycles)
Recycled content (%)
Recyclability (high, medium, low)
Certifications (GOTS, OEKO-TEX, etc.)
4. Usage and End-of-Life Instructions
Care and maintenance
Repair options
How to recycle or dispose of the product at the end of its useful life
5. Traceability
Brand and manufacturer
Production center
How to implement a DPP without complications?
Many small brands think the DPP is only for large companies with infinite budgets. This is not true.
Basic steps to create your Digital Passport:
1.
Gather information: Start with the data you already have (composition, origin, certifications). Complete what's missing by consulting your suppliers.
2.
Create a digital sheet: You need a web page to display this information clearly and accessible. It can be a simple landing page or use a specialized platform.
3.
Generate a QR code: The QR must point to that digital sheet. It is important to use your own domain so that even if you change technology providers, the printed QR continues to work.
4.
Print the QR on your labels: The QR must be visible and easy to scan on the product or packaging.
Advantages of the Digital Passport (beyond legal compliance)
Although it may seem like a heavy obligation, the DPP is also a marketing and differentiation opportunity:
Generates trust: Consumers value transparency. A complete DPP demonstrates commitment to sustainability.
Improves your brand image: Positions you as a modern, responsible brand aligned with European values.
Facilitates sales in the EU: Complying with regulations opens markets and avoids sanctions.
Digital Storytelling: You can use the DPP to tell your product's story, show photos of the workshop, talk about your artisans, etc.
Tools to simplify the process
Creating a DPP doesn't have to be expensive or complicated. There are specialized SaaS platforms that allow you to:
Create digital product sheets easily.
Generate professional QR codes.
Host information on custom domains.
Update data without having to reprint labels (thanks to dynamic QRs).
Platforms like Digital Product Passport are designed specifically for small brands, artisans, and designers who need to comply with regulations without investing in complex enterprise solutions.
Conclusion
The Digital Product Passport is not just a legal obligation: it is a powerful tool to connect with conscious consumers, differentiate yourself from the competition, and demonstrate your commitment to sustainability.
If you have a small or medium brand, now is the time to prepare. Start gathering information about your products and look for simple technology solutions that allow you to comply without complications.
Need help creating your Digital Passports? Try our platform and generate your first DPP in less than 10 minutes.